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In turning an everyday item like a water bottle into a fine fragrance product, PUMA and iconomy design created a look much more casual, simpler and 'on the go' than you would normally expect from a fragrance design. It departs from the conventional in a fresh and funky way. The box design is simply and bold. Bright red and white are in line with the PUMA corporate look, saying ."less is more". The PUMA cat is all that is needed to communicate energy, movement and the casual, young and urbane PUMA spirit. The boxes feature small funky icons, saying "know your style" and "smell good".
Bottles, boxes and all outer packaging