iconomy - your specialist for branding and packaging design

<h1><a href="about/txt_1.html">ABOUT US:</a></h1> <p>Iconomy is a new specialist branding and packaging design consultancy based in Sydney, headed by two designers with over 20 years combined experience in Australia, Europe and the US. We have extensive expertise in a broad spectrum of projects ranging from FMCG brands to premium fragrances.<br><br> Our objective is to build brands into instantly recognizable 'icons' with a strategic approach that ensures longevity and success in today's ever changing and competitive market place. We cover all aspects of corporate identity, point of sale material and packaging design, from physical shape to graphics.</p> <h1>PRODUCTS:</h1> <h1><a href="products/txt_1.html">Anna Sui Secret Wish 2005</a></h1> <p>This exciting fragrance takes you into a strange ethereal world of fantasy and dreams.<br> The design consists of a striking three sided bottle which was loosely based on an antique bottle shape.<br> A little sculptured fairy balances on a frosted lid. Both bottle and lid were a true challenge in terms of production and execution.<br> Cutting edge digital technology combined with traditional craftsmanship created a design which is strangely old fashioned but completely modern at the same time.</p> <h3>Iconomy designed:</h3> <p>Graphics, bottles, boxes and all outer packaging. 'Gift with Purchase Items' and 'In Store Give Away Items'</p> <h1><a href="products/txt_2.html">Anna Sui Dolly Girl Limited Edition 2004</a></h1> <p>Building on the runaway success of the first Dolly Girl fragrance, the Limited Edition release created new excitement and curiosity into the Anna Sui brand and at the same time built the Dolly Girl Series into a classic iconic design.</p> <h3><b>Iconomy designed:</b></h3> <p>Graphics, Bottles, Boxes and all outer packaging</p> <h1><a href="products/txt_3.html">Anna Sui Dolly Girl 2003</a></h1> <p>The quirky personality of the Anna Sui fashion label was a perfect starting point to explore the surreal world of fashion and fragrance.<br> Dolly Girl was an extraordinarily successful fragrance, particularly in the Asian markets, firmly establishing Anna Sui as a highly sought-after cosmetics brand and one of the largest in Asia.</p> <h3><b>Iconomy designed:</b></h3> <p>Graphics, Bottles, Boxes and all outer packaging</p> <h1><a href="products/txt_4.html">Naomi Campbell 'Sunset' Bottle 2004</a></h1> <p>'Sunset' is the continuation of a long line of successful Naomi Campbell Fragrances. The bottle shape visualizes the sensual power of Naomi Campbell in conjunction with the emotion of the sunset theme.</p> <h3><b>Iconomy designed:</b></h3> <p>Bottles</p> <h1><a href="products/txt_5.html">Escada Rockin' Rio Fashion Fragrance 2005</a></h1> <p>During the year of 2004 Escada Fragrances found their original concept of seasonal fragrances copied by a wide range of competitors.<br> Rocking Rio' is the bold and very successful answer to that challenge.<br> Bright, cheeky, fun and sexy...</p> <h3><b>Iconomy designed:</b></h3> <p>Graphics, boxes and all outer packaging. Point of Sale<br> Material like In Store Displays, Blotters and Shopping Bags</p> <h1><a href="products/txt_6.html">Escada 'Island Kiss' Fashion Fragrance 2004</a></h1> <p>Escada's fashion fragrances have been extremely popular for over a decade and were the first to explore the excitement of annual fashion collections in their range of fragrances.<br> 'Island Kiss' was by far the most successful launch in this long line of seasonal fragrances and established the brand as a true global player.</p> <h3><b>Iconomy designed:</b></h3> <p>Graphics, Boxes and all outer packaging, Point of Sale material</p> <h1><a href="products/txt_7.html">Puma 'Jamaica' 2004</a></h1> <p>In September 2004, 'Jamaica' became the number one fragrance in Germany, this was only one part of a very successful launch across central Europe.</p> <h3><b>Iconomy designed:</b></h3> <p>Graphics, Boxes and all outer packaging</p> <h1><a href="products/txt_8.html">Tom Tailor 2004</a></h1> <p>A very young and new fashion brand needed a strong and distinct look for this man's fragrance. A successful launch into a very crowded European market.</p> <h3><b>Iconomy designed:</b></h3> <p>Graphics, Boxes and all outer packaging</p> <h1><a href="products/txt_9.html">La Locanda Restaurant 2004</a></h1> <p>This boutique Sydney restaurant needed a Logo and a Corporate Identity. It's Italian heritage and the passion and warmth of owners Fiona Bloomer and Andrea Vagge is ideally expressed in the restaurants interior and Corporate design.</p> <h3><b>Iconomy designed:</b></h3> <p>Logo, Corporate Material</p> <h1><a href="products/txt_10.html">PUMA Water Bottle 2005</a></h1> <p>In turning an everyday item like a water bottle into a fine fragrance product, PUMA and iconomy design created a look much more casual, simpler and 'on the go' than you would normally expect from a fragrance design. It departs from the conventional in a fresh and funky way. The box design is simply and bold. Bright red and white are in line with the PUMA corporate look, saying ."less is more". The PUMA cat is all that is needed to communicate energy, movement and the casual, young and urbane PUMA spirit. The boxes feature small funky icons, saying "know your style" and "smell good".</p> <h3><b>Iconomy designed:</b></h3> <p>Bottles, boxes and all outer packaging</p> <h1><a href="products/txt_11.html">Mexx ‘Ice Touch‘ Man - 2005</a></h1> <p>The shape of this bottle is based on four blocs of ice, stacked on top of each other in a straight line whilst one of the blocs breaks out . Through its architectual and clear lines the design conveys masculinity and independence. The light blue liquid in combination with the clear glass and the sharp lines communicates the sensational chill of ice on the skin.</p> <h3><b>Iconomy designed:</b></h3> <p>Bottle, boxes, graphics and all outer packaging.</p> <h1><a href="products/txt_12.html">Anna Sui Dolly Girl Limited Edition 2005</a></h1> <p>The Dolly Girl brand takes on a life of its own with the third edition of Anna Sui Dolly Girl. 'On the Beach' reminisces back to the carefree summer days at the beachside fairground. Dolly Girl steals glances of her latest crush from behind the shade of her glamorous vintage sunglasses.</p> <h3><b>Iconomy designed:</b></h3> <p>Graphics, Bottles and Boxes and all outer packaging</p> <h1><a href="products/txt_13.html">Naomi Campbell ‘Cat Deluxe’ - 2006</a></h1> <p>Cat Deluxe is a flirtatious addition to Naomi Campbell‘s collection of fragrances. The design features a cheeky pink leopard print and a little pompom. This accessory can be worn as a mobile phone or handbag charm. The fragrance concept and design is inspired by the provocative and surprising character of Naomi, Playful Kitten or Wild Cat?</p> <h3><b>Iconomy designed:</b></h3> <p>Bottle, boxes, graphics and all outer packaging.</p> <h1><a href="products/txt_14.html">Mustang flagship fragrance 2006</a></h1> <p>The design of the first Mustang fragrance needed to echo the casual and authentic mood of the jeans label, whilst standing firm with a highly recognizable contemporary form to launch into the extremely competitive fragrance sector. The simplicity of the belt buckle shaped bottle achieved this and built an unbreakable bond between the new fragrance line and the heritage of the Mustang brand.</p> <h3><b>Iconomy designed:</b></h3> <p>Graphics, boxes and all outer packaging.</p> <h1><a href="products/txt_15.html">Tom Tailor ‘Bodytalk’ - 2005</a></h1> <p>After the very successful launch of Tom Tailors first fragrance for men, a twin fragrance followed called ‘Bodytalk’ by Tom Tailor.<br> The bottles stand out through their simplicity, dynamic lines and contrast between sharp/straight and soft/round lines.<br> They express a feeling of sensuality and freedom whilst appealing to both sexes.<br> Both Woman and Man bottles are designed to correspond with each other, supporting the ‘Bodytalk’ idea.<br> The boxes feature an interesting play of colour, shifting in intensity. The embossing draws the consumer to touch the surface.</p> <h3><b>Iconomy designed:</b></h3> <p>Graphics, boxes and all outer packaging.</p>  <h1><a href="products/txt_17.html">ANNA SUI DOLLY GIRL 'Bonjour L'Amour'</a></h1> <p>Continuing Anna Sui Dolly Girl's adventures, with 'Bonjour L'Amour' Dolly goes to Paris. An adventure that promises romance, discovery and... shopping.</p> <h3><b>Iconomy designed:</b></h3> <p>Graphics, Bottles and Boxes and all outer packaging</p> <h1><a href="products/txt_18.html">Puma Create</a></h1> <p>Puma and Iconomy make an unconventional move with the launch of 'Create'. The glass flacon for Puma Create is sculpted in the shape of an oil paint tube. Form meets a new function, encouraging consumers to let their own creativity shine through.</p> <h3><b>Iconomy designed:</b></h3> <p>Bottle, Graphics and Boxes and all outer packaging</p> <h1><a href="products/txt_19.html">Christina Aguilera, Signature Fragrance 2007</a></h1> <p>Inspired by Christina Aguilera's love of the vintage glamour from the golden age of Hollywood. The slender, champagne hued bottle pays a subtle homage to the hourglass curves of screen sirens of the 1930's and 40's. The sensual black lace decoration covers but also reveals the bottle beneath. The design is accented by a red curling logotype, reminiscent of her smile. The result is sexy but understated, provocative but pretty.</p> <h3><b>Iconomy designed:</b></h3> <p>Bottle and box designed by Iconomy</p> <h1>CONTACT:</h1> <p>For further information or to arrange a meeting, please contact Vanessa Southwell or Marc Wittenberg<br><br> Iconomy Design<br> 246 Riley Street<br> Surry Hills 2010<br> Ph: (+61)2 921 222 74<br> Fax: (+61)2 921 222 75</p> <h1>WEB PRODUCTION</h1> <p><a href="http://www.43p.de" target="_blank">www.43p.de</a></p>